Who won what in 2012: Roll-call of the best #intranets
If you’re looking for inspiration when writing your 2013 #intranet plan or resolutions, where should you start looking? One of the best places is to seek advice from those intranet managers whose intranets have won awards. In an earlier post, we let you know which awards to enter, so now, let’s take a look who won.
We’re now launching our intranet awards page so you can keep on top of submissions for 2013’s prizes.
StepTwo Intranet Innovation Awards
The StepTwo awards recognise intranet innovation in a number of different categories. Gold Awards went to the following companies:
- Chr. Hansen (Denmark)
- NSW Department of Education and Communities (Australia)
- Enter (Russia)
- Government of the Netherlands (Netherlands)
- Weston Solutions (US)
- Urbis (Australia)
- Scott Corporation (Australia)
- The Judge Group (US)
You can buy the full report here. Closing date for next years entries have not yet been announced but likely in May.
The SCM Awards
Digital Communication Awards
Hosted by Quadriga University of Applied Sciences, the Digital Communication Awards are the first awards in European PR and communications that exclusively honour outstanding achievements in online communication. Primarily focused on external digital excellence, they do have a dedicated intranet category. A full list of their 2012 winners can be found here.
Best intranet award went to Coca-Cola Enterprises
Institute of Internal Communications Awards
The IIC awards celebrate the kind of work being done every day by IC professionals in the UK. They cover everything from campaigns, innovation, digital media, print media, writing, events and design. The full list of winners can be found here.
Winner of best intranet was Unilever News Centre for Unilever
Neilsen Norman’s Design Annual
The NNG Awards are yearly snapshot of the best in intranet design. Whilst we and others have been critical of this award methodology, it’s still the gold standard of intranet prizes. They recognise a list of ‘top 10’ intranets for the year. For a summary of the winners, you can read their free report or pay to download the detail here.
- Acorda Therapeutics (US)
- American International Group (US)
- AT&T (US)
- Hager Group (Germany)
- Luzerner Kantonalbank (Switzerland)
- ONO (Spain)
- Saudi Commission for Tourism and Antiquities (SCTA) (Saudi Arabia)
- Swiss Mobiliar Insurance & Pensions (Switzerland)
- WorkSafeBC (Canada)
- XL Group (Ireland)
Ragan’s Employee Communications Awards
The Ragan EC awards have five awards under their Intranet category. The categories cover design, headlines and blurbs, social, interviews and profiles and value to the employees. Unfortunately, their deadline has just closed so we don’t yet know the 2012 winners.
CIPR Inside Awards
The Chartered Institute of Public Relations (CIPR) celebrate internal communication successes, including intranets, through their annual CIPR Inside Awards. The winner was Coca-Cola Enterprises.
Digital Impact Awards
Covering a huge range of topics around social, external and internal digital communications, the DIA have a category specifically for intranets. Winners in 2012 include:
- Clarks (Gold Award)
- Coca-Cola Enterprises (Bronze Award)
The Judges’ View
Recently, I was asked to judge a ‘best intranet’ award for a conference which provided insights that may be useful as you prepare to enter awards in 2013. Here are a few tips that made my job much easier and will help you highlight your successes.
- Stick to the prescribed word counts: This is vital. Trust me, I will not count your words, but lengthy, wordy, overly verbose entries will not endear you to your judge. If you’ve got 10s of entries to judge, you’re better off making it succinct. And please, punctuate and use paragraphs! It immediately fills me with foreboding if I see 1000s of words without breathing spaces.
- If you don’t share it, I can’t judge it: I had the pleasure of seeing a summary of an intranet I know well, but the author had not really shown it in it’s best light. Your job on the entry form is to make it shine.
- Add hyperlinks to content: Some award entries are very strict about the materials that they want you to submit – maybe a prescribed entry form and a set number of images – but where there is some latitude, exploit it. Make your intranet images, videos or support materials available on the internet and add hyperlinks. There’s no guarantee a judge will click through, but if they do, they’ll get a much stronger vision
- Numbers make prizes: Be it ROI, costs, user stats, numbers help augment your words and make it easier to understand the scope or value of your project. Many companies (mine included) hesitate, but it helps judges enormously. If you don’t feel you can share it publicly, share it as part of the entry and make it clear that it’s not to be revealed. They’ll understand. Don’t for a second think that big companies equate to big budgets which take the prize. In my experience, intranet creativity and excellence is more likely to be founder in smaller organisations who really work hard to stretch their dollars.
- Speak with the organisers: A friendly relationship is not going to win you a prize, rest assured, but it won’t harm your entry. It may secure you a gentle reminder on deadlines; some liberty with closing dates or even the opportunity to add clarity where needed. Ask to see their scorecard, they can only say ‘no’.
Is internal approval, or external recognition more important? It’s easy to answer: your intranet, first and foremost, is designed to serve the communication, collaboration, transactional and knowledge needs of your employees and company so your first aim should be to get the thumbs up within the company. However, these are not mutually exclusive. If an award it appropriately designed, with good measurement criteria, it will be able to identify projects that meet employee and company expectations. And in an industry that operates behind the corporate firewall, it’s fantastic to get the external recognition afforded by a win.